Adobe Analytics confirmed that Americans spent $9.12 billion on online Black Friday sales.
The company indicated that this indicator is 2.3% larger than it was in the past year, and exceeded the previous record at the level of $9.03 billion, which was recorded in 2020.
Sales of electronic goods increased by 221% compared to an average day in October 2022, while sales of children’s toys and sports equipment increased by 285% and 218%, respectively.
Nearly half (48%) of Black Friday online purchases were made using smartphones, with a 78% increase over the previous week in the frequency of use of payment deferral apps.
“While ‘Black Friday’ broke records for online spending, we are also seeing increasingly clear signs of frugal consumer behaviour,” said Vivek Pandya, the company’s chief analyst.
On Black Friday after Thanksgiving, American stores organize big sales and offer big discounts.
US analysts expect more vibrant results for online sales on “Cyber Monday”. According to Adobe Analytics, its volume will reach $11.2 billion, 5.1% more than last year.
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